Insights & Articles

Ideas that drive enterprise growth

Case studies, technical deep-dives, and strategic perspectives from the SBG leadership team.

How SBG Cut Cloud Costs 62% for a Top-5 Indonesian Bank

Bank Mayapada needed a scalable core banking system without the escalating cloud spend. Here is how we re-architected their infrastructure and saved millions.

Apr 10, 2026·6 min read·Tech

Matthew Setiawan

AI-Powered Retail Intelligence: The WH Smith Transformation

How we integrated AI into ERP systems and built computer vision solutions that transformed retail operations for WH Smith Indonesia.

Mar 28, 2026·7 min read·AI

Matthew Setiawan

Why Indonesian Enterprises Need Private AI Now

Public AI tools are convenient but dangerous for regulated industries. Here is why building your own AI capability is no longer optional.

Mar 15, 2026·5 min read·AI

Daphne Hidayat

Building Brands That Scale: Creative Strategy for Enterprise

Why most enterprise brands feel soulless, and how to build a brand identity that works as hard as your technology.

Mar 1, 2026·4 min read·Brand

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