Lumarc Estate: Modern Rental Brand Defined by Minimalism and Quiet Elegance

A modern rental property brand rooted in minimalism and quiet elegance. The visual identity reflects clean lines, soft balance, and timeless calm, designed to feel like a space you instantly trust.

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2025

Introducing Lumarc: a refined brand system built for clarity and consistency

The Lumarc Estate logo is built on a precise geometric grid to ensure balance, clarity, and timeless form. Every curve and angle is proportioned for visual harmony, reflecting the brand’s commitment to refined minimalism and architectural calm.

CHALLENGE

Preserving visual integrity across all brand applications

The safe zone defines the minimum clear space surrounding the Lumarc Estate logo to preserve its visual integrity. This area ensures the mark remains uncluttered and legible across all applications.

OUTCOME

How can we make the entire brand system consistent, scalable, and timeless?

Lumarc Estate features a primary logo, stacked version, and simplified mark. The visual identity is supported by a neutral color palette, modern typography, and adaptable layouts that maintain clarity and calm across digital and print platforms.

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