Meaningful Work
Through Innovation
Future direction
Vision
Our vision is to stand as the region’s trusted growth partner, championing innovation and opening new pathways for businesses across Southeast Asia, one step at a time.
Mission
We exist to empower business owners who face scaling challenges to achieve 20x revenue in their first year through our technology and insights. That is the essence of our mission.
Empowering businesses through
I.N.N.O.V.A.T.E
The principles that shape how we work and grow.
INTEGRITY
Be honest, transparent, and uphold strong moral principles in all actions and decisions.
NURTURE
Foster a collaborative environment where team members grow personally and professionally.
NOVELTY
Encourage creative thinking and embrace innovative ideas to solve problems and drive progress.
OWNERSHIP
Take responsibility and accountability for your actions, work, and contributions to the team.
VALUE-DRIVEN
Focus on delivering meaningful impact to client, partners, and the community.
AGILITY
Adapt quickly to change with a flexible mindset and willingness to learn.
TEAMWORK
Collaborate effectively, respect diverse perspectives, and achieve collective goals.
EXCELLENCE
Strive for continuous improvement and deliver high-quality results in everything we do.
Leaders behind the vision
Guiding our growth with clarity and purpose.
Andi Chou
Andi Chou is a seasoned technology leader serving as CEO & CTO of Sobat Bisnis Group. He combines strategic vision with hands-on engineering expertise to build scalable platforms, lead high-performing teams, and drive digital innovation across Southeast Asia.
Daphne Hidayat
Daphne is a former Deloitte consultant with experience across product, operations, and transformation. At SBG she designs and runs the operating model that keeps delivery disciplined, aligning strategy, teams, and processes so products launch on time and scale with clarity.
Matthew Setiawan
Matthew brings extensive experience in digital transformation from BCG and AI engineering at Terra. With a background in machine learning and strategy, he leads SBG’s efforts in pioneering enterprise-scale AI innovation for Indonesia’s largest state-owned enterprises.
Progress in motion
Our journey of impact and innovation, captured through moments.
2019
Foundation Year
Launched Sobatbisnis, building core team, early methods, and our first client wins.
2020
Japan Trust
Delivered for a Japan-based client, proving we can execute reliably across borders.
2021
Pharmacy Entry
Entered the pharmacy industry with a multinational partner, modernizing digital journeys.
2022
Beauty Scale
Began supporting a leading beauty brand, connecting retail, ecommerce, and performance.
2023
Beauty Impact
Scaled impact for top beauty clients, streamlining data, campaigns, and experimentation.
2024
AI Intelligence
Formed our first AI team, turning operations and customer data into actionable products.
Ready to move faster?
Scale with clarity from product to brand to AI. We help teams ship smarter, faster, and with greater impact.
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